Background Best Keyword Difficulty Tool
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Best Keyword Difficulty Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe how results differed between each of my competitors. Were digital marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competitor sites.
I found that after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for one keyword question, revealing SpyFu will arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I received the same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu targets monthly price, which may or might not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Best Keyword Difficulty Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you may also see a graph which goes over a span of a couple years demonstrating the overall number of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to only 2 of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable once you click on the organic tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Best Keyword Difficulty Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can subsequently add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the exact same way as a search: You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly advertising budget and contact information that may be exported into your CRM or lead management system of this site. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any other optimization product I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless industries. The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin ongoing tracking that keyword position changes and reports back together with weekly domain positions. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the option to run either a report or a recurring report.
This sort of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help ways for you to acquire an SEO advantage on the competition. Best Keyword Difficulty Tool
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see search-engine behaviour , time-of-day visitors, and sections.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser consistent it’s possible to look to apply that advertisement copy technique to a market of that keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a particular domainname.
This instrument is useful in looking Your opponents (or larger players on your market ) and which ones they attempted and left (which could be ones that you prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter look volume, by CPC as you can see, and you might exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Best Keyword Difficulty Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of competitor/domain comparison search results , keyword, keyword collection, backlink, and domain name combined with data export. The performance you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more attractive for ad hoc study.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed its pricing.
I find their tools pretty helpful for aggressive research. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) at the price points that they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Best Keyword Difficulty Tool