Background Best Keyword Finder
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options along with their own keyword research tool. Best Keyword Finder
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Key words to observe outcomes differed between every one of my opponents. The five keywords that I used were pcmag, digital marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competition websites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for one key word question, revealing how SpyFu will arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I received exactly the exact same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu targets cost, which may or might not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Best Keyword Finder
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a couple years demonstrating the overall number of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just two of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click the natural tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Best Keyword Finder
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this desk you can then add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the exact same manner as a search: You enter a location, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and available contact information that may subsequently be exported to your CRM or lead management system of that site. I’d like to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any optimization product that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless industries. The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start ongoing tracking that reports back with domain rankings and keyword position changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords picked up to five competitors’ URLs, then was given the option to run a report or a report.
That Type of competitive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps ways to acquire an SEO advantage on your competitors. Best Keyword Finder
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can view segmentsvisitors, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement History, via color coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It shows that a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser consistent you can look to apply that ad copy technique to a market of that larger keyword. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones that they tried and left (which may be ones for you to avoid out of the gate). All this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter by CPC, search volume, and you can exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Best Keyword Finder
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an unlimited number of keyword group domain, backlink, and comparison search results along with boundless data export. The performance you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing because our review, making it even more attractive to SMBs.
I find that their tools pretty useful for research. I do not use Their own Keyword Smart Search described above but the number of information which They give (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way Every project. Best Keyword Finder