Background Best Keyword Planner
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options alongside their very own keyword research tool. Best Keyword Planner
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Keywords to observe how outcomes differed between each of my opponents. Were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to find associated search results and vulnerable competition websites.
I found that after running searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword query, revealing how SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the exact same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu targets price, which may or may not be important to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Best Keyword Planner
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For your PPC version you may also find a graph which goes back over a period of a couple years showing that the general number of key words being bid on by all 3 websites. You may also rollover the chart to find key words specific to just 2 of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable when you click on the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Best Keyword Planner
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are either the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the same manner as a key word search: You enter industries and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site ad budget and contact information that may be exported into lead management system or your CRM. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless industries. Users can download the templates in the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin ongoing tracking that keyword position changes and reports back together with domain positions. Using the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a report or a monthly report.
That sort of competitive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help unearth ways to acquire an SEO edge on your competitors. Best Keyword Planner
With the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can see sections , time-of-day traffic, and behavior.
Keyword Ad History
You will be shown by Advertisement Background, via colour coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It reveals a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent then it’s possible to look to apply that advertisement copy technique to a market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the Key word history of a domain.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players on your niche) and which ones that they tried and left (which may be ones for you to prevent from the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume as you can see, and you can also exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Best Keyword Planner
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of comparison search results name, key word, keyword collection, backlink, and domain name combined with boundless data export. The performance that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing because our review, which makes it attractive to SMBs.
I find their tools useful for aggressive search. I don’t use Their own Keyword Smart Search much as described above but the amount of data which They give (in a simple fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Best Keyword Planner