Background Best Keyword Research Software
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options alongside their own search tool. Best Keyword Research Software
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to see how outcomes differed between each of my opponents. The five key words I used were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for a single key word showing how SpyFu does the most granular research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got exactly the exact same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Best Keyword Research Software
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you can also find a chart which goes back over a span of a few years demonstrating the general number of keywords being bid on by all three sites. You can also rollover the graph to find key words specific to only 2 of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the graph. It is possible to see and download those key words for your own use. As you can see I am on the advertisements tab but the choices are comparable once you click on the natural tab (on the upper box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Best Keyword Research Software
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same way as a search: You enter industries and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and contact information that can be exported to your CRM or lead management system of this site. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of industries. Users can download the templates in the SpyFu site and then upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin continuing monitoring that keyword position changes and reports back together with weekly domain positions. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
This Type of analysis that is aggressive is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways to gain an SEO edge on the competition. Best Keyword Research Software
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of sites. Through this stage, you can view segmentsvisitors, and search-engine behaviour.
Keyword Ad History
Advertisement History will show you, via colour coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It shows a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you see a key word being promoted on by a fantastic PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to a niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the History of a specific domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or larger players in your market ) and which ones they attempted and abandoned (which may be ones for you to avoid out of the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, look volume as you can see, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Best Keyword Research Software
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of competitor/domain comparison search results , key word, keyword collection, backlink, and domain name combined with boundless data export. The performance that you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools pretty helpful for search that is aggressive. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they give is quite A nice combination. SpyFu makes its way Each project. Best Keyword Research Software