Introduction Best Keyword Research
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options . Best Keyword Research
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe outcomes differed between each of my competitors. Were IT consultant , digital marketing, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one keyword showing how SpyFu will arguably the most granular research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received exactly the exact same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Best Keyword Research
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you can also see a chart which goes over a period of a few years showing that the general amount of key words being bid on by all three sites. You can also rollover the graph to find keywords specific to just two of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar when you click the organic tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Best Keyword Research
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of this table are the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the same way You enter key words and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and accessible contact information that may then be exported to your CRM or direct management system of that site. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There is also You start ongoing tracking that keyword position changes and reports back together with weekly domain rankings and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the option to run a one-off report or a report.
This Type of analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help unearth ways to acquire an SEO edge on your competitors. Best Keyword Research
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day traffic, segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad History, through colour bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information up front.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is good consistent it’s possible to look to apply that advertisement copy technique to some niche market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History Keyword history of a domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones they attempted and abandoned (which may be ones for you to prevent out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, look volume as you can see, and you can also exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Best Keyword Research
Pricing and Strategies
As I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of backlink name, keyword, keyword collection, domain name, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for keyword study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing.
I find that their tools helpful for aggressive search. I do not use Their own Keyword Smart Search explained above but the number of data which They provide (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Best Keyword Research