Introduction Best Keyword Research Tool 2016
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options . Best Keyword Research Tool 2016
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see how results differed between every one of my competitors. Were digital marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
After running searches I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for one keyword showing SpyFu will the most granular research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I got exactly the same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be important to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Best Keyword Research Tool 2016
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also find a graph which goes back over a span of a few years demonstrating the general amount of keywords being bid on by all 3 websites. You can also rollover the chart to find key words specific to just two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. It is possible to view and download those key words for your use. As you can see I’m on the ads tab but the options are similar once you click on the organic tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Best Keyword Research Tool 2016
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are either the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add selected keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts the exact same way as a search: You enter businesses and keywords, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and contact information that can subsequently be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users can download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and start monitoring that reports back with weekly domain rankings and keyword position changes. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the option to run a one time report or a recurring report.
This Type of analysis that is aggressive is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive information visualization that showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps ways to acquire an SEO advantage on your competitors. Best Keyword Research Tool 2016
Along with the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can see search-engine behaviour , time-of-day visitors, and segments.
Keyword Ad History
Ad Background will show you, through coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It reveals a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser that is fantastic persistent you can look to employ that ad copy technique to some market of that keyword that is bigger. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a particular domainname.
This instrument is useful in looking Your opponents (or larger players in your niche) and which ones they attempted and abandoned (which may be ones that you prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter look volume, from CPC as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Best Keyword Research Tool 2016
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an unlimited number of backlink , key word group, domain, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed on its pricing since our initial review, making it attractive to SMBs.
I find that their tools pretty useful for search. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Best Keyword Research Tool 2016