Introduction Best Keyword Research Tool
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Best Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe results differed between each of my opponents. The five keywords I used were IT consultant , electronic marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competitor websites.
I found that, after conducting searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for one key word question, revealing SpyFu will arguably the most granular investigation into key word data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got exactly the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Best Keyword Research Tool
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 sites. For your PPC version you may also find a chart which goes over a span of a couple years demonstrating that the overall amount of keywords being bid on by all 3 websites. You may also rollover the chart to find keywords specific to just 2 of those websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable when you click the natural tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Best Keyword Research Tool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can then add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the exact same way You enter industries and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is available and this site ad budget that can be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups . Users may download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the best and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing monitoring that keyword position changes and reports back together with weekly domain rankings. Using the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the option to run a report or a recurring report.
This sort of analysis that is competitive is another area where SpyFu stands out, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive information visualization that revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways for one to acquire an SEO edge on your competitors. Best Keyword Research Tool
Together with the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad History, via coded bars often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It shows a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is fantastic persistent you can look to employ that advertisement copy technique to a niche market of the larger keyword. If I had been advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in looking Your competitors (or bigger players on your niche) and which ones that they attempted and left (which could be ones that you avoid out of the gate). All of this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter look volume, from CPC, and you might also exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a keyword research tool. Best Keyword Research Tool
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of comparison search results name, keyword collection, backlink, and domain name along with data export. The performance that you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for keyword research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find that their tools useful for search that is competitive. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points they give is very A combination that is nice. SpyFu makes its way Each undertaking. Best Keyword Research Tool