Background Best Keyword Search Tool 2015
SpyFu is among the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options . Best Keyword Search Tool 2015
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how results differed between each of my opponents. Were IT consultant , electronic advertising, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
After running searches in my five test terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one keyword revealing how SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received the same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Best Keyword Search Tool 2015
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For the PPC version you may also see a graph which goes over a span of a couple years demonstrating the overall number of key words being bid on by all 3 websites. You can also rollover the graph to see key words specific to only two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable once you click the natural tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Best Keyword Search Tool 2015
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can then add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same way You enter a location, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that website’s monthly ad budget and accessible contact information that may be exported into direct management system or your CRM. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any additional optimization product I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords youstart tracking that reports back together with domain positions and keyword position changes and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words picked up to five competitors’ URLs, and then was given the choice to run a report or a recurring monthly report.
That sort of aggressive analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways to acquire an SEO edge on your competitors. Best Keyword Search Tool 2015
With the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day visitors, sections, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement History will show you, via color coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Key word history of a specific domain.
This instrument is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they tried and left (which could be ones that you avoid from the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, search volume, as you can see, and you can exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Best Keyword Search Tool 2015
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of domain, keyword group, backlink, and competitor/domain comparison search results along with boundless data export. The performance you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed on its pricing.
I find that their tools helpful for search. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Best Keyword Search Tool 2015