Background Best Keyword Tool
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Best Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how results differed between each of my opponents. The five key words that I used were internet shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
After running searches on my five evaluation terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for one key word revealing SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received the same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu targets cost, which may or may not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Best Keyword Tool
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For your PPC version you can also see a graph which goes back over a period of a couple years demonstrating the general number of key words being bid on by all three sites. You may also rollover the graph to see keywords specific to only 2 of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of the chart. You can view and download those keywords for your own use. As you can see I am on the ads tab however, the choices are similar when you click on the natural tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Best Keyword Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this table you can then add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the same way You enter keywords and businesses, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this site advertising budget and contact information that is available that can then be exported to your CRM or direct management system. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . Users may download the templates in the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin continuing tracking that reports back together with domain rankings and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the option to run either a one-off report or a monthly report.
That sort of analysis that is aggressive is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps ways for one to acquire an SEO edge on the competition. Best Keyword Tool
Together with the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Advertisement Background, through color coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It shows a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that ad copy technique to some market of that keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the Keyword history of a domain.
This instrument is useful in looking Your competitors (or larger players in your market ) and which ones they attempted and abandoned (which could be ones that you prevent out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter search volume, by CPC as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a search tool. Best Keyword Tool
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of key word collection , domain, backlink, and competitor/domain comparison search results combined with data export. The functionality you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for study that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed its pricing since our inspection, making it all the more attractive to SMBs.
I find their tools useful for research that is aggressive. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every project. Best Keyword Tool