Background Best Keyword Tracking Software
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Best Keyword Tracking Software
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. The five keywords I used were pcmag, digital marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
I discovered that, after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword showing how SpyFu will the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received the same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally provide a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Best Keyword Tracking Software
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you can also find a chart which goes back over a span of a few years showing the general amount of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to just two of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the ads tab however, the choices are similar once you click the organic tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Best Keyword Tracking Software
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the same manner You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and this website’s monthly advertising budget that can be exported into your CRM or lead management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless industries. The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youstart tracking that keyword ranking changes and reports back with weekly domain positions and’ve identified. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
That Type of analysis that is aggressive is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that helps ways for you to gain an SEO edge on the competition. Best Keyword Tracking Software
With the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can see time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
Advertisement History will show you, through coded bars, how often the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It shows a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that ad copy technique to a niche market of that keyword. If I had been advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Keyword history of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones that they tried and left (which may be ones that you prevent from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, look volume, and you might exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Best Keyword Tracking Software
Pricing and Plans
As I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of domain name, key word group, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for ad hoc study.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed its pricing since our review, which makes it all the more attractive to SMBs.
I find that their tools pretty helpful for aggressive search. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way Each project. Best Keyword Tracking Software