Intro Best Keyword Tracking Tool
SpyFu is among the feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options alongside their keyword research tool. Best Keyword Tracking Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how results differed between every one of my competitors. Were pcmag, digital marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword query, revealing how SpyFu will arguably the most granular investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I got the exact same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally provide a much more detailed breakdown in this respect. SpyFu focuses on monthly price, which may or may not be important to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Best Keyword Tracking Tool
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a few years demonstrating that the general number of keywords being bid on by all 3 websites. You can also rollover the chart to find keywords specific to just 2 of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this graph. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the choices are similar when you click the natural tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Best Keyword Tracking Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword class tips from SpyFu. On the top right of the desk you can then add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts the exact same manner as a key word search: You enter key words and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site ad budget and available contact information that can subsequently be exported into direct management system or your CRM. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any other optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . Users can download the templates in the SpyFu website and then upload into an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords youstart continuing tracking that reports back together with domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords chose up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
This sort of analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive data visualization which revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways for one to gain an SEO advantage on the competition. Best Keyword Tracking Tool
Together with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of other sites. Through this stage, you can see time-of-day visitors, sections, and behavior.
Keyword Advertisement History
Ad History will show you, through color bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser consistent it’s possible to look to apply that ad copy technique to some market of the keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a domain.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players on your market ) and which ones they attempted and abandoned (which could be ones that you avoid out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter by CPC, search volume as you can see, and you might also exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Best Keyword Tracking Tool
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an infinite number of backlink , keyword, keyword group, domain name, and comparison search results along with unlimited data export. The functionality you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed its pricing.
I find that their tools helpful for search. I do not use Their Keyword Smart Search that They give (in a simple fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Best Keyword Tracking Tool