Background Best Keywords
SpyFu is among the feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options alongside their very own keyword search tool. Best Keywords
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe outcomes differed between each of my opponents. The five key words that I used were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competition websites.
I found that after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for one keyword revealing SpyFu does the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received the same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Best Keywords
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For the PPC version you may also find a chart which goes back over a span of a few years showing the overall amount of key words being bid on by all 3 websites. You may also rollover the chart to see keywords specific to only 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the choices are comparable once you click the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you a good idea of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Best Keywords
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can then add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner as a key word search: You enter a location, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this site ad budget and available contact information that may then be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups . Users can download the templates in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also Keywords youstart ongoing tracking that reports back with weekly domain positions and keyword position changes and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords picked up to five opponents’ URLs, then was given the option to run either a report or a report.
That Type of competitive analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways to gain an SEO advantage. Best Keywords
With the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors sections, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad History, via coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that advertisement copy technique to a niche market of that keyword that is larger. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Key word history of a specific domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players on your market ) and which ones they tried and abandoned (which may be ones that you avoid from the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, search volume, as you can see, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Best Keywords
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of keyword, keyword group domain, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has actually slashed its pricing.
I find that their tools useful for research. I do not use Their own Keyword Smart Search explained above but the amount of information which They give (in a simple fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way Each project. Best Keywords