Background Best Online Seo Analysis Tool
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices . Best Online Seo Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to see outcomes differed between each of my competitors. Were internet shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single keyword query, revealing SpyFu does arguably the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the exact same level of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Best Online Seo Analysis Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For the PPC version you can also find a graph which goes back over a period of a few years demonstrating that the general amount of keywords being bid on by all three websites. You may also rollover the chart to see keywords specific to only two of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable once you click on the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Best Online Seo Analysis Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can subsequently add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the exact same manner as a key word search: You enter a location, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and contact information that is accessible that can be exported to your CRM or direct management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in countless businesses. Users can download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start continuing monitoring that reports back together with weekly domain positions and keyword position changes. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a monthly report.
That sort of analysis that is competitive is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps ways for one to gain an SEO advantage on the competition. Best Online Seo Analysis Tool
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of other websites. Through this platform, you can view search-engine behaviour , time-of-day visitors, and segments.
Keyword Advertisement History
Ad History will show you, via coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It shows a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to some market of the larger keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Key word history of a specific domainname.
This tool is useful in looking at keywords that have been successful for Your opponents (or bigger players on your market ) and which ones they tried and abandoned (which may be ones for you to avoid out of the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter by CPC, look volume, and you can exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a research tool. Best Online Seo Analysis Tool
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of domain, keyword, keyword collection, backlink, and comparison search results along with unlimited data export. The functionality you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools helpful for search. I do not use Their own Keyword Smart Search much as explained above but the amount of data which They give (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Best Online Seo Analysis Tool