Intro Best Paid Keyword Research Tool
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options alongside their very own keyword search tool. Best Paid Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see how results differed between every one of my competitors. The five key words I used were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for one keyword query, revealing SpyFu will the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the exact same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Best Paid Keyword Research Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also see a chart which goes over a period of a few years demonstrating the overall number of keywords being bid on by all 3 websites. You can also rollover the graph to see key words specific to just 2 of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click on the natural tab (on the top box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Best Paid Keyword Research Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can then add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same way You enter a place, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with this site’s monthly ad budget and contact information that can be exported into direct management system or your CRM. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . Users may download the templates from the SpyFu website and upload into an AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best case in this roundup of SEO-focused PM.
There’s also Keywords youstart continuing monitoring that reports back together with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run a report or a monthly report.
This Type of analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization which revealed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways for you to gain an SEO edge. Best Paid Keyword Research Tool
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of different websites. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
Advertisement Background will show you, via color coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that ad copy technique to a market of that bigger keyword. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a particular domainname.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones that they tried and left (which may be ones that you prevent out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, look volume as you can see, and you might also exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Best Paid Keyword Research Tool
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of competitor/domain comparison search results name, key word collection, backlink, and domain combined with unlimited data export. The functionality that you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc research.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing because our inspection, making it even more attractive to SMBs.
I find that their tools pretty helpful for research that is competitive. I do not use Their Keyword Smart Search much as explained above but the amount of information which They provide (in a straightforward fashion) at the price points they give is very A nice combination. SpyFu makes its way into my toolbox on just about Each project. Best Paid Keyword Research Tool