Introduction Best Ppc Spy Tools
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options . Best Ppc Spy Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see outcomes differed between each of my opponents. The five key words that I used were pcmag advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
I found that after conducting searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for one keyword revealing SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
In the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru equally provide a more detailed breakdown in this respect. SpyFu focuses on monthly price, which may or might not be significant to your small business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Best Ppc Spy Tools
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For the PPC version you can also see a chart which goes over a period of a couple years demonstrating that the general number of keywords being bid on by all three sites. You may also rollover the graph to see key words specific to just 2 of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable once you click the natural tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Best Ppc Spy Tools
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can then add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the same way as a key word search: You enter businesses and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and contact information that can subsequently be exported into your CRM or lead management system of this site. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in countless industries. The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There’s also You begin ongoing monitoring that keyword position changes and reports back with domain positions and’ve identified. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the choice to run either a one time report or a monthly report.
That Type of analysis that is aggressive is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways for one to acquire an SEO advantage on your competitors. Best Ppc Spy Tools
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can view time-of-day visitors, sections, and behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, via color coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. If you find a keyword being advertised on by a good PPC advertiser persistent you can look to employ that advertisement copy technique to some niche market of the keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a specific domain.
This tool is useful in Taking a Look Your opponents (or larger players on your market ) and which ones they tried and abandoned (which may be ones for you to prevent from the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, search volume as you can see, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Best Ppc Spy Tools
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an infinite number of key word collection domain name, backlink, and competitor/domain comparison search results combined with data export. The functionality that you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has really slashed its pricing.
I find their tools pretty helpful for aggressive search. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Best Ppc Spy Tools