Introduction Best Seo Competitor Analysis Tool
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices . Best Seo Competitor Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe outcomes differed between every one of my opponents. Were online shopping advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
After running searches I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one key word showing SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the exact same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be important to your small business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Best Seo Competitor Analysis Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also find a chart which goes back over a span of a couple years showing the general number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to just 2 of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this chart. You can view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click the organic tab (on the upper box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an notion of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Best Seo Competitor Analysis Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly advertising budget and contact information that may subsequently be exported to direct management system or your CRM. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You start monitoring that keyword position changes and reports back with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words picked up to five competitors’ URLs, then was given the option to run a report or a recurring monthly report.
This sort of analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive information visualization that showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help ways to gain an SEO edge on the competition. Best Seo Competitor Analysis Tool
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Keyword Advertisement History will show you, via colour coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. Typically, if you see a key word being advertised on by a fantastic PPC advertiser consistent it’s possible to look to apply that ad copy technique to some market of the keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the History of a domain.
This instrument is useful in looking at keywords Which Have Been effective for Your opponents (or bigger players on your niche) and which ones they attempted and abandoned (which may be ones that you avoid out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, look volume, as you can see, and you might also exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a research tool. Best Seo Competitor Analysis Tool
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of domain, key word, keyword collection, backlink, and comparison search results along with data export. The performance you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find their tools pretty helpful for competitive search. I don’t use Their own Keyword Smart Search as explained above but the amount of information that They give (in a straightforward fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way Each undertaking. Best Seo Competitor Analysis Tool