Introduction Best Seo Monitoring Tools
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options . Best Seo Monitoring Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see how results differed between each of my opponents. The five keywords I used were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I discovered that, after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single key word question, showing SpyFu does the most granular research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got the same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Best Seo Monitoring Tools
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you can also find a graph which goes over a period of a few years demonstrating the overall amount of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to only 2 of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this chart. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar once you click the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Best Seo Monitoring Tools
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter a place, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and that site ad budget that may subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin tracking that keyword ranking changes and reports back with weekly domain rankings. Using the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This Type of aggressive analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps ways to gain an SEO edge on your competitors. Best Seo Monitoring Tools
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can see time-of-day visitors, segments, and search-engine behaviour.
Keyword Ad History
You will be shown by Ad Background, via colour bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It reveals a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser consistent it’s possible to look to apply that advertisement copy technique to a market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your market ) and which ones they attempted and abandoned (which may be ones for you to prevent from the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, search volume as you can see, and you can exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Best Seo Monitoring Tools
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of keyword group name, domain name, backlink, and competitor/domain comparison search results along with boundless data export. The performance you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed on its pricing because our initial review, which makes it attractive to SMBs.
I find their tools useful for aggressive search. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Best Seo Monitoring Tools