Background Best Seo Reporting Tool
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their keyword search tool. Best Seo Reporting Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Keywords to see how outcomes differed between each of my competitors. The five key words I used were internet shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) and to find related search results and vulnerable competition sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword showing how SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got exactly the exact same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Best Seo Reporting Tool
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For the PPC version you may also find a graph which goes over a period of a few years showing that the overall number of keywords being bid on by all three websites. You can also rollover the graph to see keywords specific to only 2 of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of the chart. You can see and download those keywords for your own use. As you can see I’m on the ads tab but the options are comparable when you click on the natural tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Best Seo Reporting Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can then add selected key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the same manner as a search: You enter keywords and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and available contact information that may be exported into your CRM or lead management system of that site. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . Users can download the templates from the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin monitoring that keyword ranking changes and reports back with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the option to run a one time report or a monthly report.
This sort of analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive information visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps ways to gain an SEO edge. Best Seo Reporting Tool
With the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can see time-of-day visitors, segments, and behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, through colour coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser consistent it’s possible to look to apply that ad copy technique to some market of the keyword. If I had been advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the Keyword history of a specific domainname.
This tool is useful in looking Your competitors (or larger players on your niche) and which ones they tried and abandoned (which may be ones for you to avoid from the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, look volume as you can see, and you can exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a keyword research tool. Best Seo Reporting Tool
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of comparison search results name, key word collection, backlink, and domain combined with boundless data export. The performance you receive with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing since our original inspection, which makes it attractive to SMBs.
I find that their tools pretty useful for aggressive research. I do not use Their Keyword Smart Search which They give (in a simple fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Best Seo Reporting Tool