Introduction Best Spy Tools
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options alongside their very own research tool. Best Spy Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to see results differed between each of my competitors. Were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
I found that, after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword query, revealing SpyFu will arguably the most granular research into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally provide a much more detailed breakdown in this respect. SpyFu targets cost, which may or might not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Best Spy Tools
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a couple years demonstrating that the general amount of key words being bid on by all 3 sites. You can also rollover the chart to find key words specific to just 2 of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I am on the advertisements tab but the choices are similar when you click on the organic tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an idea of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Best Spy Tools
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same way as a search: You enter a location, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and accessible contact information that can be exported to direct management system or your CRM. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in countless businesses. Users may download the templates from the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin tracking that reports back together with domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a report or a recurring report.
That sort of aggressive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways for you to acquire an SEO advantage. Best Spy Tools
With the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad History, through colour bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of this keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to some market of the larger keyword. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in looking at keywords that have been effective for Your opponents (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, search volume, and you can also exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Best Spy Tools
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of competitor/domain comparison search results , key word group, backlink, and domain combined with data export. The functionality you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing because our original inspection, which makes it attractive to SMBs.
I find that their tools pretty helpful for search that is aggressive. I do not use Their Keyword Smart Search as explained above but the amount of data which They give (in a straightforward fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Best Spy Tools