Intro Best Spy Websites
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their keyword research tool. Best Spy Websites
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Keywords to observe how results differed between each of my competitors. Were pcmag, digital advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that after running searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single keyword question, showing how SpyFu does arguably the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I received the same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu targets monthly price, which might or may not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Best Spy Websites
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also see a chart which goes over a period of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only two of those websites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this graph. You can view and download those keywords for your use. As you can see I’m on the ads tab but the options are similar when you click the natural tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Best Spy Websites
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts the same manner as a keyword search: You enter a location, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and that website’s monthly advertising budget that may then be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of businesses. Users may download the templates in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and start tracking that keyword ranking changes and reports back together with weekly domain rankings. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the choice to run a one-off report or a report.
This Type of analysis that is aggressive is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help ways for one to gain an SEO advantage on your competitors. Best Spy Websites
Together with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can see time-of-day visitors sections, and behavior.
Keyword Advertisement History
Keyword Ad Background will show you, via coded bars often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser consistent then you can look to employ that advertisement copy technique to some market of that keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History Key word history of a domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or bigger players in your market ) and which ones they tried and left (which could be ones that you avoid out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter by CPC, look volume, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword search tool. Best Spy Websites
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of domain name, key word, keyword collection, backlink, and comparison search results along with data export. The performance you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc research.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing because our initial inspection, making it all the more attractive to SMBs.
I find their tools useful for research. I do not use Their Keyword Smart Search as explained above but the number of data which They provide (in a simple fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Best Spy Websites