Introduction Best Way To Use Spyfu
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options along with their keyword research tool. Best Way To Use Spyfu
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Key words to observe outcomes differed between every one of my competitors. The five keywords that I used were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that after conducting searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword query, showing how SpyFu will arguably the most granular investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received the exact same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu targets cost, which may or might not be significant to your small business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Best Way To Use Spyfu
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also see a chart which goes back over a span of a couple years demonstrating that the overall number of keywords being bid on by all 3 sites. You may also rollover the graph to see keywords specific to just 2 of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of the graph. You can see and download those key words for your own use. As you can see I’m on the ads tab but the options are similar when you click on the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an idea of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Best Way To Use Spyfu
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are the key words you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a location, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and this site advertising budget that may be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in hundreds of industries. Users may download the templates in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start monitoring that reports back together with weekly domain rankings and keyword ranking changes. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words chose up to five competitors’ URLs, and then was given the option to run a one time report or a recurring report.
This sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways for one to acquire an SEO advantage on your competitors. Best Way To Use Spyfu
Together with the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day traffic sections, and on-page behavior.
Keyword Advertisement History
Keyword Ad History will show you, via colour coded bars, how often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is good persistent you can look to employ that advertisement copy technique to some market of the keyword. If I had been advertising for”resorts in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History Keyword history of a particular domainname.
This instrument is useful in looking Your competitors (or larger players in your market ) and which ones they attempted and left (which could be ones for you to prevent out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, search volume as you can see, and you can exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a search tool. Best Way To Use Spyfu
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of backlink name, key word, keyword collection, domain, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has actually slashed its pricing.
I find that their tools pretty helpful for search that is competitive. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points they give is very A nice combination. SpyFu makes its way Each project. Best Way To Use Spyfu