Intro Best Website Ranking Tool
SpyFu is one of the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Best Website Ranking Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the same set of five Key words to observe how outcomes differed between every one of my competitors. Were IT consultant advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
After running searches in my five evaluation terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single keyword query, showing SpyFu does the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I got the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu targets price, which might or might not be important to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Best Website Ranking Tool
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For your PPC version you can also see a chart which goes back over a span of a couple years showing the overall number of key words being bid on by all 3 websites. You can also rollover the chart to see keywords specific to just two of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the graph. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the options are similar once you click the natural tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an idea of what of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Best Website Ranking Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are either the keyword you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the exact same way You enter a location, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site ad budget and available contact information that may be exported to lead management system or your CRM. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You start ongoing monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
This Type of analysis that is competitive is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps ways for one to gain an SEO edge on the competition. Best Website Ranking Tool
Along with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view segmentsvisitors, and search-engine behaviour.
Keyword Advertisement History
Keyword Ad Background will show you, via coded bars, how frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. If you see a keyword being advertised on by a good PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a niche market of the keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Key word history of a domain.
This instrument is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they tried and left (which may be ones for you to avoid out of the gate). All this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, search volume, as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a search tool. Best Website Ranking Tool
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of domain, keyword collection, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for keyword research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing.
I find their tools pretty helpful for search. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each project. Best Website Ranking Tool