Background Best Website Seo Analysis Tool
SpyFu is among the feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options along with their own keyword search tool. Best Website Seo Analysis Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see how results differed between every one of my opponents. The five key words I used were IT consultant marketing, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
After conducting searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s just for one keyword showing how SpyFu does arguably the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I got exactly the exact same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Best Website Seo Analysis Tool
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 websites. For the PPC version you can also see a graph which goes back over a span of a couple years showing that the general amount of key words being bid on by all three sites. You can also rollover the chart to see keywords specific to just two of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are comparable once you click on the natural tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Best Website Seo Analysis Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the keyword you have researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the desk you can subsequently add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the exact same manner as a key word search: You enter businesses and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that website’s monthly advertising budget and contact information that can be exported to your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also Keywords youstart monitoring that keyword position changes and reports back together with domain rankings and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the choice to run a one time report or a monthly report.
That sort of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive information visualization that showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help ways to acquire an SEO advantage on your competitors. Best Website Seo Analysis Tool
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different websites. Through this stage, you can view time-of-day traffic, segments, and behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, through color bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. If you see a keyword being promoted on by a good PPC advertiser consistent then you can look to employ that ad copy technique to some market of the keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a domain.
This tool is useful in looking at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones they tried and left (which could be ones that you avoid from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter by CPC, look volume, as you can see, and you might exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Best Website Seo Analysis Tool
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of backlink name, keyword group, domain, and competitor/domain comparison search results combined with data export. The performance you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing since our inspection, making it attractive to SMBs.
I find that their tools helpful for search. I do not use Their own Keyword Smart Search as described above but the amount of information that They give (in a simple fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Best Website Seo Analysis Tool