Intro Better Than Spyfu
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices . Better Than Spyfu
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how outcomes differed between every one of my competitors. Were online shopping advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competition websites.
After running searches I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s only for one key word question, showing SpyFu will the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received the exact same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru equally provide a more detailed breakdown in this respect. SpyFu targets monthly cost, which might or might not be significant to your business. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Better Than Spyfu
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For your PPC version you can also see a graph which goes over a period of a few years showing the overall number of key words being bid on by all three websites. You may also rollover the graph to see key words specific to only 2 of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of the chart. You can view and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable when you click on the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Better Than Spyfu
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are either the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the same manner You enter industries and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly advertising budget and contact information that may be exported to direct management system or your CRM. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in hundreds of industries. The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin monitoring that keyword position changes and reports back together with weekly domain positions. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run either a report or a recurring monthly report.
That sort of competitive analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument immediately built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO advantage. Better Than Spyfu
With the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different websites. Through this stage, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Advertisement Background will show you, through coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. If you see a key word being advertised on by a fantastic PPC advertiser consistent then you can look to employ that ad copy technique to a market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a domainname.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones they tried and left (which could be ones for you to prevent from the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, from CPC, and you might also exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Better Than Spyfu
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans have an infinite number of competitor/domain comparison search results name, keyword collection, backlink, and domain name along with data export. The functionality you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed its pricing since our review, which makes it all the more attractive to SMBs.
I find that their tools pretty useful for research that is competitive. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Better Than Spyfu