Introduction Bidding On Competitor Brand Names
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices . Bidding On Competitor Brand Names
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see results differed between every one of my opponents. Were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
I discovered that, after conducting searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for one keyword showing SpyFu will arguably the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received exactly the exact same degree of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Bidding On Competitor Brand Names
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you may also see a graph which goes over a period of a few years showing that the overall number of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to just 2 of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable once you click the natural tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Bidding On Competitor Brand Names
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can subsequently add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the same manner You enter businesses and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly ad budget and contact information that can subsequently be exported into your CRM or direct management system of this site. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start monitoring that keyword ranking changes and reports back together with weekly domain positions. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
This sort of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help ways to gain an SEO edge on your competitors. Bidding On Competitor Brand Names
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can view time-of-day traffic, sections, and behavior.
Keyword Ad History
Keyword Advertisement Background will show you, through colour coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic persistent then you can look to apply that ad copy technique to some market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History Key word history of a domainname.
This tool is useful in looking Your opponents (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you prevent out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, search volume, and you might exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Bidding On Competitor Brand Names
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of backlink name, key word, keyword group, domain, and comparison search results along with data export. The functionality you receive with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for keyword research that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing because our review, which makes it attractive to SMBs.
I find that their tools pretty helpful for search that is aggressive. I do not use Their Keyword Smart Search that They provide (in a straightforward fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Bidding On Competitor Brand Names