Background Bidding On Competitor Brand Terms
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their very own keyword search tool. Bidding On Competitor Brand Terms
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to observe how results differed between each of my opponents. The five keywords that I used were pcmag marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for one key word showing SpyFu does arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses on cost, which might or may not be important to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Bidding On Competitor Brand Terms
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you may also see a chart which goes back over a period of a couple years demonstrating the general number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to only two of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this chart. You can see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click on the organic tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Bidding On Competitor Brand Terms
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this table you can subsequently add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the same manner as a search: You enter industries and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and this site’s monthly advertising budget that may subsequently be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. Users can download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin ongoing monitoring that reports back together with domain positions and keyword ranking changes. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords picked up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
This sort of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool quickly built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways to gain an SEO advantage. Bidding On Competitor Brand Terms
With the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can see segmentsvisitors, and behavior.
Keyword Advertisement History
You will be shown by Ad Background, through coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is good persistent you can look to apply that ad copy technique to some market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the History of a particular domain.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or bigger players in your market ) and which ones they attempted and left (which could be ones for you to avoid out of the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter by CPC, search volume as you can see, and you can also exclude keywords.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Bidding On Competitor Brand Terms
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an infinite number of backlink name, key word group, domain, and competitor/domain comparison search results combined with boundless data export. The performance you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing since our inspection, which makes it attractive to SMBs.
I find their tools pretty helpful for research. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Every project. Bidding On Competitor Brand Terms