Introduction Bidding On Competitor Keywords
SpyFu is among the more feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options . Bidding On Competitor Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Key words to observe how results differed between each of my competitors. The five keywords that I used were IT consultant , digital advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (including publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I discovered that, after running searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for a single key word showing how SpyFu will the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I got the same degree of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu focuses on price, which may or may not be significant to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Bidding On Competitor Keywords
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a couple years demonstrating the general amount of key words being bid on by all three websites. You can also rollover the graph to find key words specific to just two of those websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the graph. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the organic tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Bidding On Competitor Keywords
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the table you can then add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the exact same way as a search: You enter a location, key words and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and contact information that may be exported to your CRM or direct management system of this site. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . Users may download the templates in the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start monitoring that reports back with weekly domain positions and keyword position changes. Utilizing the tab, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This sort of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways for one to acquire an SEO edge on the competition. Bidding On Competitor Keywords
With the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of different sites. Through this platform, you can see time-of-day traffic sections, and on-page behavior.
Keyword Advertisement History
Advertisement Background will show you, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. Normally, if you see a keyword being promoted on by a fantastic PPC advertiser persistent you can look to apply that advertisement copy technique to some market of the keyword. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the Keyword history of a domainname.
This instrument is useful in looking at keywords that have been effective for Your opponents (or larger players in your niche) and which ones they attempted and abandoned (which may be ones that you prevent from the gate). All this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter from CPC, search volume as you can see, and you might exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Bidding On Competitor Keywords
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of domain name, key word, keyword collection, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools pretty useful for search that is aggressive. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points they give is very A nice combination. SpyFu makes its way Each project. Bidding On Competitor Keywords