Background Blog Analysis Tool
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices . Blog Analysis Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see how results differed between each of my opponents. The five keywords that I used were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competition websites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword showing how SpyFu does arguably the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu targets cost, which may or may not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Blog Analysis Tool
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you can also find a graph which goes over a period of a few years demonstrating that the overall number of keywords being bid on by all 3 sites. You can also rollover the chart to find key words specific to just two of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of this graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the options are comparable when you click the organic tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Blog Analysis Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the same manner as a key word search: You enter a place, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and contact information that can subsequently be exported to lead management system or your CRM. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start ongoing monitoring that keyword ranking changes and reports back with weekly domain rankings. Using the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That sort of analysis that is aggressive is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help unearth ways for you to acquire an SEO advantage on your competitors. Blog Analysis Tool
Along with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of different sites. Through this platform, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via colour bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser persistent then it’s possible to look to apply that ad copy technique to some market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History Keyword history of a domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players in your market ) and which ones that they attempted and left (which may be ones that you avoid out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could filter search volume, by CPC as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a search tool. Blog Analysis Tool
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an unlimited number of comparison search results name, keyword, keyword group, backlink, and domain name combined with data export. The functionality you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc study.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing because our review, making it attractive to SMBs.
I find their tools pretty useful for search. I don’t use Their Keyword Smart Search much as explained above but the number of data that They give (in a straightforward fashion) at the price points they provide is very A nice combination. SpyFu makes its way Each project. Blog Analysis Tool