Background Blog Ranking Tool
SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their own keyword research tool. Blog Ranking Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between each of my opponents. The five key words I used were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one keyword query, showing how SpyFu does the most granular research into keyword data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Blog Ranking Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For the PPC version you can also find a graph which goes over a period of a couple years showing the general amount of keywords being bid on by all 3 sites. You can also rollover the graph to see keywords specific to only 2 of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I am on the advertisements tab however, the choices are similar once you click the natural tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Blog Ranking Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the key words you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts the same way You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and this site’s monthly advertising budget that may then be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups . Users may download the templates in the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start continuing tracking that reports back with weekly domain positions and keyword ranking changes. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
This sort of analysis that is aggressive is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help ways to gain an SEO edge. Blog Ranking Tool
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see time-of-day traffic, sections, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement History, via coded bars frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is good consistent it’s possible to look to employ that ad copy technique to some niche market of the keyword. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a particular domain.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or bigger players on your niche) and which ones that they attempted and left (which may be ones that you prevent from the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, search volume, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Blog Ranking Tool
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of backlink name, keyword, keyword group, domain, and comparison search results combined with data export. The functionality you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for ad hoc study.
That is not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing since our review, which makes it all the more attractive to SMBs.
I find that their tools useful for research. I don’t use Their Keyword Smart Search much as described above but the number of information that They give (in a simple fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way Every project. Blog Ranking Tool