Introduction Branded Keywords Adwords
SpyFu is among the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices along with their own keyword search tool. Branded Keywords Adwords
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe outcomes differed between every one of my opponents. Were internet shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
After running searches I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for a single key word query, showing SpyFu will the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received the same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which may or may not be important to your business. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Branded Keywords Adwords
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For the PPC version you can also see a chart which goes back over a period of a few years demonstrating that the general amount of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to only 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this graph. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab however, the options are comparable when you click on the organic tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Branded Keywords Adwords
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the keyword you have researched and booted yourself, or top keyword group tips from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the exact same manner You enter businesses and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site ad budget and contact information that can be exported into lead management system or your CRM. I’d like to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in countless industries. Users may download the templates from the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youstart tracking that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run a one time report or a recurring report.
That sort of analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help ways for one to acquire an SEO advantage. Branded Keywords Adwords
Together with the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view segments, time-of-day traffic, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, through coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of this key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser consistent then you can look to employ that advertisement copy technique to some market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones they tried and abandoned (which may be ones that you avoid from the gate). All this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter look volume, by CPC, and you might also exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a keyword research tool. Branded Keywords Adwords
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of keyword collection , domain, backlink, and comparison search results along with unlimited data export. The performance you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find that their tools helpful for search. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Branded Keywords Adwords