SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options . Brightlocal
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. Were pcmag advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
After conducting searches in my five evaluation terms, I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword question, showing SpyFu does arguably the most granular research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I got the same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu focuses on monthly price, which might or might not be significant to your business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Brightlocal
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also see a graph which goes over a span of a couple years showing the general amount of keywords being bid on by all three sites. You may also rollover the chart to see key words specific to only 2 of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. You can view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click on the organic tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Brightlocal
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts exactly the exact same manner as a search: You enter key words and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site advertising budget and available contact information that can be exported into your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also You start ongoing tracking that reports back with domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords picked up to five competitors’ URLs, then was given the option to run a one-off report or a recurring report.
That sort of analysis that is aggressive is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps ways for one to acquire an SEO edge on your competitors. Brightlocal
Along with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can see time-of-day traffic segments, and on-page behavior.
Keyword Advertisement History
Keyword Ad Background will show you, through colour bars often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. Typically, if you find a key word being advertised on by a fantastic PPC advertiser persistent you can look to employ that ad copy technique to some niche market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones they attempted and abandoned (which could be ones that you avoid from the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter search volume, by CPC as you can see, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Brightlocal
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an unlimited number of competitor/domain comparison search results , key word collection, backlink, and domain name combined with data export. The functionality you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for study that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing because our initial inspection, which makes it attractive to SMBs.
I find their tools pretty helpful for research that is competitive. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Brightlocal