Background Buying Competitor Keywords
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options alongside their very own keyword search tool. Buying Competitor Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe results differed between each of my competitors. Were electronic marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) and to find related search results and vulnerable competition websites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for one key word question, showing how SpyFu does arguably the most granular research into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I got exactly the exact same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu targets monthly cost, which may or might not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Buying Competitor Keywords
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 websites. For your PPC version you can also see a graph which goes back over a period of a few years demonstrating that the general amount of key words being bid on by all three websites. You may also rollover the chart to see keywords specific to just 2 of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of this chart. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the choices are similar once you click the natural tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Buying Competitor Keywords
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the table you can then add selected key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the same manner as a search: You enter a place, industries and keywords, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly advertising budget and accessible contact information that may subsequently be exported to direct management system or your CRM. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You begin continuing monitoring that keyword position changes and reports back with weekly domain rankings and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the choice to run a one-off report or a recurring monthly report.
That Type of analysis that is aggressive is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways for you to acquire an SEO edge. Buying Competitor Keywords
Along with the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see segmentstraffic, and on-page behavior.
Keyword Ad History
Ad History will show you, via color coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is good persistent then you can look to apply that advertisement copy technique to a market of the keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Keyword history of a particular domainname.
This tool is useful in Taking a Look Your opponents (or larger players in your niche) and which ones they tried and abandoned (which may be ones that you avoid from the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter from CPC, look volume as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a research tool. Buying Competitor Keywords
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of comparison search results name, key word, keyword group, backlink, and domain combined with data export. The functionality you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more attractive for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing because our review, which makes it attractive to SMBs.
I find their tools pretty useful for aggressive research. I don’t use Their own Keyword Smart Search which They provide (in a straightforward fashion) in the price points they give is very A nice combination. SpyFu makes its way Each project. Buying Competitor Keywords