SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Buzzstream
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see results differed between every one of my competitors. The five key words that I used were internet shopping advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword showing SpyFu will the most granular deep-dive investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I got exactly the same level of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which may or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Buzzstream
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For your PPC version you may also find a chart which goes over a period of a few years showing the overall number of keywords being bid on by all three websites. You may also rollover the chart to find keywords specific to just two of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click the natural tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of what of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Buzzstream
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way as a search: You enter key words and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site ad budget and contact information that can then be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any additional optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless industries. The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin ongoing monitoring that reports back together with domain positions and keyword ranking changes. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words picked up to five opponents’ URLs, and then was given the option to run either a one time report or a report.
That sort of analysis that is aggressive is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization which revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that will help ways for you to acquire an SEO advantage. Buzzstream
With the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can view time-of-day visitors, segments, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, through color bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It reveals a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to a market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a particular domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which could be ones that you avoid from the gate). All this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, look volume, as you can see, and you can exclude key words.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword research tool. Buzzstream
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of backlink , keyword collection, domain, and competitor/domain comparison search results along with unlimited data export. The performance you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed its pricing since our inspection, which makes it attractive to SMBs.
I find their tools useful for search that is aggressive. I do not use Their own Keyword Smart Search much as described above but the amount of information that They provide (in a simple fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way Every project. Buzzstream