Introduction Ceo Of Spyfu
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options along with their own search tool. Ceo Of Spyfu
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how outcomes differed between every one of my opponents. Were pcmag, electronic advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) and to find related search results and vulnerable competition sites.
After conducting searches in my five test terms, I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single keyword query, revealing SpyFu will arguably the most granular deep-dive investigation into key word data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the same level of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which might or may not be important to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Ceo Of Spyfu
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 sites. For the PPC version you may also see a graph which goes back over a span of a few years showing the general amount of keywords being bid on by all three websites. You may also rollover the chart to see keywords specific to only two of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, towards the right of the chart. You can view and download those keywords for your own use. As you can see I am on the ads tab but the options are similar when you click on the natural tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Ceo Of Spyfu
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of the desk you can then add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a keyword search: You enter key words and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this site ad budget and contact information that can subsequently be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin ongoing monitoring that reports back with weekly domain positions and keyword position changes. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run a report or a recurring monthly report.
That sort of analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help ways to acquire an SEO advantage on the competition. Ceo Of Spyfu
Together with the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad History, through coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It reveals a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. Typically, if you find a keyword being advertised on by a good PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to some niche market of the keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a specific domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players in your niche) and which ones that they tried and left (which may be ones that you avoid from the gate). All of this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, look volume, as you can see, and you can exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Ceo Of Spyfu
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of competitor/domain comparison search results , keyword collection, backlink, and domain name along with unlimited data export. The functionality you get with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing since our original inspection, which makes it even more attractive to SMBs.
I find their tools pretty helpful for research that is competitive. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Ceo Of Spyfu