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SpyFu is one of the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices along with their keyword search tool. Check Competitor Website
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe how results differed between every one of my opponents. The five keywords that I used were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I found that after running searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for a single key word showing how SpyFu does arguably the most granular investigation into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu targets monthly price, which might or might not be significant to your business. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Check Competitor Website
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 websites. For the PPC version you can also see a graph which goes back over a period of a few years showing the overall number of key words being bid on by all three sites. You can also rollover the graph to find key words specific to only 2 of the sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those key words for your own use. As you can see I’m on the advertisements tab but the options are similar once you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Check Competitor Website
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this table you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and this site advertising budget that may be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in hundreds of industries. The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start tracking that reports back together with weekly domain rankings and keyword position changes. Utilizing the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring report.
This Type of analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways to acquire an SEO advantage on your competitors. Check Competitor Website
Along with the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can view time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad History, through colour bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It reveals that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to some market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Keyword history of a domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones that they tried and abandoned (which may be ones that you prevent out of the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter search volume, by CPC, and you might also exclude keywords.
For me personally, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a keyword search tool. Check Competitor Website
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of comparison search results name, keyword group, backlink, and domain name along with boundless data export. The performance that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools pretty useful for search. I do not use Their Keyword Smart Search explained above but the amount of information which They give (in a straightforward fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Check Competitor Website