Intro Check Keywords On My Site
SpyFu is among the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy application options alongside their own search tool. Check Keywords On My Site
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to observe outcomes differed between each of my competitors. The five keywords I used were digital advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
After conducting searches I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for one key word showing SpyFu will the most granular investigation into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu targets price, which might or might not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Check Keywords On My Site
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For your PPC version you can also see a chart which goes over a span of a couple years showing the overall number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to just two of the websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this chart. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable once you click the organic tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Check Keywords On My Site
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the table you can then add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts the exact same manner You enter key words and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that site ad budget and contact information that may subsequently be exported into your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. Users may download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin monitoring that reports back with weekly domain rankings and keyword ranking changes. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words chose up to five competitors’ URLs, then was given the option to run a one-off report or a monthly report.
This sort of competitive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help ways to gain an SEO advantage. Check Keywords On My Site
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of other sites. Through this platform, you can view time-of-day visitors sections, and on-page behavior.
Keyword Advertisement History
Advertisement Background will show you, via color bars, how often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. If you find a keyword being promoted on by a fantastic PPC advertiser consistent you can look to apply that ad copy technique to a niche market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the History of a particular domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones that they attempted and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter by CPC, look volume, and you might exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Check Keywords On My Site
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of domain name, keyword group, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find that their tools helpful for research that is aggressive. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Check Keywords On My Site