Introduction Check My Keywords
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their keyword search tool. Check My Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how results differed between each of my opponents. The five key words that I used were IT consultant marketing, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that, after conducting searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for one key word revealing how SpyFu will arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got exactly the same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Check My Keywords
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For your PPC version you can also find a graph which goes over a period of a couple years showing that the overall number of keywords being bid on by all 3 sites. You may also rollover the chart to see key words specific to only two of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the options are similar when you click on the organic tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good notion of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Check My Keywords
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can then add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this website’s monthly ad budget and contact information that is available that can subsequently be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users may download the templates in the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin tracking that keyword position changes and reports back with domain positions and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a one time report or a recurring report.
That Type of analysis that is competitive is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways for one to acquire an SEO advantage. Check My Keywords
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this stage, you can see segmentsvisitors, and on-page behavior.
Keyword Advertisement History
You will be shown by Ad Background, through color bars frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It reveals a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser consistent then you can look to employ that ad copy technique to some market of that keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a particular domainname.
This instrument is useful in looking at keywords that have been effective for Your opponents (or bigger players in your niche) and which ones they tried and abandoned (which could be ones for you to prevent from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, search volume, as you can see, and you might exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Check My Keywords
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of competitor/domain comparison search results , key word, keyword group, backlink, and domain along with unlimited data export. The functionality that you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed its pricing since our inspection, making it attractive to SMBs.
I find their tools pretty helpful for research. I do not use Their Keyword Smart Search as explained above but the amount of data which They provide (in a straightforward fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Check My Keywords