Introduction Check Website Top Keywords
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Check Website Top Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. Were online shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for one keyword showing how SpyFu does the most granular research into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses on cost, which might or may not be important to your business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Check Website Top Keywords
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also see a chart which goes back over a period of a few years showing the general number of keywords being bid on by all 3 sites. You can also rollover the graph to find key words specific to just 2 of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable when you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Check Website Top Keywords
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a search: You enter a location, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and contact information that can be exported into your CRM or lead management system of this site. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the best and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youstart ongoing tracking that reports back with weekly domain positions and keyword position changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
This sort of analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to gain an SEO advantage. Check Website Top Keywords
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view on-page behavior traffic, and segments.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via color coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. If you find a key word being promoted on by a fantastic PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to some niche market of the larger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a specific domain.
This tool is useful in looking Your opponents (or larger players on your market ) and which ones that they tried and left (which may be ones for you to prevent from the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter by CPC, look volume, as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Check Website Top Keywords
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of comparison search results name, key word group, backlink, and domain combined with boundless data export. The performance that you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed on its pricing.
I find that their tools pretty useful for search. I don’t use Their own Keyword Smart Search described above but the amount of information which They give (in a straightforward fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Check Website Top Keywords