Background Checkers Competition
SpyFu is one of the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their very own search tool. Checkers Competition
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see results differed between every one of my competitors. The five key words I used were internet shopping , electronic advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
After running searches I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is just for one keyword question, showing SpyFu will arguably the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu focuses on price, which might or might not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Checkers Competition
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also see a graph which goes over a period of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to find key words specific to only 2 of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the graph. You can see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click on the natural tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Checkers Competition
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the desk you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts exactly the same way You enter businesses and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and accessible contact information that may subsequently be exported to your CRM or direct management system of this site. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the best and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start continuing monitoring that keyword position changes and reports back together with domain rankings. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
That sort of competitive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization that revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways for one to gain an SEO edge. Checkers Competition
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view sections visitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad Background, via colour coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It shows a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. Typically, if you find a keyword being promoted on by a fantastic PPC advertiser persistent you can look to employ that ad copy technique to some market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players in your niche) and which ones they attempted and left (which may be ones for you to prevent from the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, search volume, as you can see, and you can exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Checkers Competition
Pricing and Plans
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an infinite number of domain, keyword collection, backlink, and competitor/domain comparison search results along with unlimited data export. The performance that you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc keyword research.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed its pricing.
I find that their tools useful for aggressive research. I don’t use Their own Keyword Smart Search much as explained above but the amount of information which They provide (in a straightforward fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way Every project. Checkers Competition