Background Chrome Extension Like Spyfu
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their very own keyword research tool. Chrome Extension Like Spyfu
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the same set of five Key words to see results differed between every one of my competitors. The five keywords that I used were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) and to find related search results and vulnerable competitor sites.
After conducting searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for a single key word question, showing SpyFu does arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received the exact same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses on price, which may or might not be important to your business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Chrome Extension Like Spyfu
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For your PPC version you may also find a chart which goes back over a span of a few years showing the overall amount of key words being bid on by all three sites. You can also rollover the chart to find keywords specific to only two of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable once you click on the natural tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Chrome Extension Like Spyfu
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the key words you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of the table you can then add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner as a keyword search: You enter keywords and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and this site’s monthly advertising budget that can be exported into your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. Users may download the templates from the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin ongoing tracking that reports back together with domain rankings and keyword ranking changes. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
This Type of analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which will help ways for one to acquire an SEO advantage. Chrome Extension Like Spyfu
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can view time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad Background, via coded bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is fantastic consistent you can look to apply that advertisement copy technique to some niche market of the keyword. If I were advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players on your niche) and which ones that they tried and left (which could be ones that you avoid out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter look volume, from CPC, and you can exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Chrome Extension Like Spyfu
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of backlink , keyword, keyword collection, domain, and competitor/domain comparison search results combined with data export. The performance that you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for ad hoc research.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find that their tools useful for competitive research. I do not use Their own Keyword Smart Search as described above but the amount of data which They provide (in a straightforward fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way Each undertaking. Chrome Extension Like Spyfu