Introduction Company Competitor Search
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Company Competitor Search
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe results differed between every one of my opponents. The five keywords I used were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for a single keyword revealing SpyFu will arguably the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Company Competitor Search
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you may also see a chart which goes back over a period of a couple years demonstrating the overall number of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to just two of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar when you click on the natural tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Company Competitor Search
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can subsequently add selected key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same way You enter keywords and businesses, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site ad budget and contact information that is accessible that can subsequently be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Using the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the choice to run either a one time report or a recurring report.
This Type of competitive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help ways to acquire an SEO edge. Company Competitor Search
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can view time-of-day traffic, segments, and search-engine behaviour.
Keyword Advertisement History
Ad History will show you, via color bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It reveals a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good consistent then you can look to employ that advertisement copy technique to some market of the larger keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This tool is useful in looking Your opponents (or larger players on your market ) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter look volume, from CPC, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a search tool. Company Competitor Search
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of key word, keyword group domain name, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing because our initial review, making it attractive to SMBs.
I find that their tools helpful for research that is competitive. I don’t use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way Each project. Company Competitor Search