Introduction Compare Competitors Websites
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices along with their own keyword research tool. Compare Competitors Websites
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe results differed between every one of my opponents. Were IT consultant marketing, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
After conducting searches on my five evaluation terms, I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word revealing SpyFu does the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this respect. SpyFu targets cost, which might or might not be important to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Compare Competitors Websites
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you can also find a graph which goes over a period of a few years showing the general amount of keywords being bid on by all 3 sites. You may also rollover the graph to see keywords specific to only 2 of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of the chart. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable when you click the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Compare Competitors Websites
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter businesses and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and accessible contact information that may be exported into your CRM or lead management system of that site. I’d like to see SpyFu go a step farther with this and integrate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users can download the templates in the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart continuing monitoring that keyword ranking changes and reports back with domain rankings and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words picked up to five opponents’ URLs, then was given the choice to run a one-off report or a recurring monthly report.
That sort of aggressive analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive data visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which helps unearth ways to gain an SEO advantage. Compare Competitors Websites
With the SEO functionality of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view segmentstraffic, and behavior.
Keyword Ad History
Keyword Ad Background will show you, via coded bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser consistent you can look to apply that advertisement copy technique to some market of the larger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domainname.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players on your niche) and which ones that they tried and abandoned (which may be ones that you prevent from the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, look volume as you can see, and you might exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Compare Competitors Websites
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of domain, key word group, backlink, and comparison search results along with boundless data export. The functionality you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing because our initial review, which makes it attractive to SMBs.
I find that their tools pretty useful for aggressive research. I do not use Their Keyword Smart Search as described above but the amount of data that They provide (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Compare Competitors Websites