Introduction Compare My Website To Competitors
SpyFu is among the feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their very own keyword search tool. Compare My Website To Competitors
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Key words to see results differed between each of my opponents. Were pcmag, electronic marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competition websites.
After conducting searches in my five test terms, I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword showing how SpyFu will the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses on price, which may or may not be significant to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Compare My Website To Competitors
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For the PPC version you may also see a chart which goes back over a span of a couple years showing that the overall amount of keywords being bid on by all three sites. You may also rollover the chart to see keywords specific to just two of those websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are comparable once you click on the natural tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Compare My Website To Competitors
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of the desk you can then add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same manner You enter a place, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with the monthly ad budget and available contact information that may be exported into your CRM or lead management system of that site. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any other optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in countless industries. Users can download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart ongoing tracking that keyword ranking changes and reports back with domain rankings and’ve identified. Utilizing the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That sort of analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool quickly built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways for one to acquire an SEO advantage. Compare My Website To Competitors
Together with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
Keyword Ad History will show you, via color coded bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that ad copy technique to some niche market of the keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Key word history of a specific domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or larger players on your niche) and which ones they tried and abandoned (which may be ones for you to avoid from the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter search volume, from CPC, and you can also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Compare My Website To Competitors
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an infinite number of keyword collection , domain, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality that you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for ad hoc keyword study.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing because our initial inspection, making it attractive to SMBs.
I find that their tools pretty helpful for competitive research. I don’t use Their own Keyword Smart Search explained above but the number of information which They provide (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Compare My Website To Competitors