Introduction Compare Seo Tools
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options alongside their very own keyword search tool. Compare Seo Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. The five key words that I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
After conducting searches on my five evaluation terms, I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one keyword revealing SpyFu will the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received exactly the same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Compare Seo Tools
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also find a chart which goes over a span of a few years demonstrating that the overall number of keywords being bid on by all 3 websites. You can also rollover the chart to see key words specific to only 2 of those websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of the chart. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar once you click on the organic tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you an notion of what of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Compare Seo Tools
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same manner as a key word search: You enter keywords and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and available contact information that may then be exported into your CRM or lead management system of that site. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users may download the templates in the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin ongoing tracking that reports back together with weekly domain positions and keyword ranking changes. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the option to run a report or a recurring report.
This sort of competitive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization that revealed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that will help ways to gain an SEO edge on your competitors. Compare Seo Tools
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can view time-of-day traffic, sections, and behavior.
Keyword Ad History
Keyword Ad Background will show you, via color bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic persistent you can look to employ that ad copy technique to a niche market of that keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a domain.
This tool is useful in looking Your opponents (or bigger players on your market ) and which ones that they attempted and abandoned (which may be ones for you to avoid from the gate). All of this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, look volume as you can see, and you might also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Compare Seo Tools
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of keyword collection name, domain, backlink, and comparison search results combined with boundless data export. The performance you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing since our original review, which makes it attractive to SMBs.
I find their tools useful for search. I do not use Their own Keyword Smart Search described above but the amount of information that They provide (in a simple fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Compare Seo Tools