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SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Compete Free Trial
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe results differed between every one of my competitors. The five keywords that I used were electronic marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I found that, after conducting searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one keyword question, showing SpyFu will the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received exactly the exact same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu targets price, which might or might not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Compete Free Trial
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For your PPC version you may also see a graph which goes back over a span of a couple years showing the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to see keywords specific to just two of those websites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable once you click the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an notion of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Compete Free Trial
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can then add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a search: You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and that website’s monthly ad budget that may be exported to your CRM or lead management system. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless industries. Users can download the templates in the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin ongoing tracking that reports back with domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the choice to run a one time report or a report.
This Type of analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps ways to gain an SEO advantage on your competitors. Compete Free Trial
Together with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of different sites. Through this platform, you can see on-page behavior , time-of-day visitors, and segments.
Keyword Ad History
Keyword Ad History will show you, through colour coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Normally, if you see a keyword being advertised on by a fantastic PPC advertiser consistent you can look to employ that advertisement copy technique to some niche market of the keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History Key word history of a domain.
This instrument is useful in looking Your competitors (or bigger players on your market ) and which ones they tried and left (which may be ones that you avoid out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, search volume as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a research tool. Compete Free Trial
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of competitor/domain comparison search results , keyword, keyword collection, backlink, and domain name along with unlimited data export. The performance you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find that their tools helpful for aggressive research. I don’t use Their Keyword Smart Search as explained above but the number of information that They provide (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Compete Free Trial