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SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Compete Free Version
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how outcomes differed between each of my competitors. Were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
After running searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for a single key word revealing how SpyFu will arguably the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I got the same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Compete Free Version
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a couple years showing that the general number of keywords being bid on by all three sites. You may also rollover the graph to find key words specific to just two of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this chart. You can see and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click the organic tab (on the top box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Compete Free Version
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts the exact same way You enter a location, businesses and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly ad budget and available contact information that can be exported to your CRM or direct management system of this site. I’d love to see SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also You begin monitoring that keyword position changes and reports back together with domain rankings and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
This Type of analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization that revealed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways for you to acquire an SEO advantage. Compete Free Version
With the SEO performance of its main product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can see segmentsvisitors, and on-page behavior.
Keyword Ad History
You will be shown by Ad Background, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to a niche market of that larger keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones they attempted and left (which may be ones that you avoid from the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can filter from CPC, look volume, as you can see, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Compete Free Version
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an infinite number of domain, key word, keyword group, backlink, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for keyword research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed on its pricing because our initial inspection, making it attractive to SMBs.
I find their tools pretty useful for research. I don’t use Their Keyword Smart Search explained above but the amount of information which They provide (in a simple fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Each undertaking. Compete Free Version