Intro Compete Seo
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Compete Seo
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Key words to see outcomes differed between every one of my opponents. The five key words that I used were online shopping , electronic advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) and to find related search results and vulnerable competition sites.
After conducting searches on my five evaluation terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for a single key word showing SpyFu will the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got exactly the same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro both provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Compete Seo
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you can also find a chart which goes over a period of a couple years demonstrating the overall amount of key words being bid on by all 3 sites. You may also rollover the chart to find key words specific to only 2 of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I’m on the advertisements tab but the choices are similar when you click on the organic tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Compete Seo
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this table you can then add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the same manner You enter industries and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly advertising budget and accessible contact information that may then be exported into your CRM or lead management system of that site. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in countless businesses. Users can download the templates from the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and start tracking that keyword position changes and reports back with weekly domain positions. Utilizing the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the option to run a report or a recurring report.
This sort of aggressive analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways to gain an SEO advantage on the competition. Compete Seo
Along with the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see segments, time-of-day visitors, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through color coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser persistent you can look to apply that ad copy technique to some niche market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players on your niche) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter search volume, from CPC as you can see, and you can exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a research tool. Compete Seo
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of keyword, keyword group domain, backlink, and comparison search results combined with boundless data export. The functionality you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for research that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed on its pricing.
I find that their tools useful for research. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way Each project. Compete Seo