Intro Compete Tools
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices alongside their very own keyword research tool. Compete Tools
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see results differed between each of my opponents. The five keywords I used were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that, after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for a single key word query, showing SpyFu does arguably the most granular research into data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got exactly the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Compete Tools
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For the PPC version you can also find a graph which goes back over a period of a couple years demonstrating that the overall amount of keywords being bid on by all 3 websites. You may also rollover the chart to find key words specific to just two of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the natural tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Compete Tools
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts the same manner as a search: You enter industries and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly advertising budget and contact information that is accessible that may then be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users can download the templates from the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin ongoing monitoring that keyword position changes and reports back with weekly domain rankings. Using the tab, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the option to run either a one-off report or a monthly report.
That sort of competitive analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways for one to gain an SEO edge. Compete Tools
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see search-engine behaviour traffic, and sections.
Keyword Ad History
You will be shown by keyword Ad Background, via color bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic consistent you can look to employ that ad copy technique to some niche market of the keyword. If I were advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Key word history of a domainname.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones for you to prevent from the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, search volume, and you might exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a research tool. Compete Tools
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs have an unlimited number of keyword, keyword collection name, domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed its pricing since our initial review, making it attractive to SMBs.
I find that their tools helpful for competitive search. I don’t use Their own Keyword Smart Search as described above but the amount of information that They provide (in a straightforward fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Each project. Compete Tools