Introduction Compete Web Tracking
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options . Compete Web Tracking
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Keywords to observe how outcomes differed between every one of my competitors. The five keywords I used were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition sites.
After conducting searches on my five test terms, I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single keyword query, revealing SpyFu will the most granular deep-dive investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got the same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Compete Web Tracking
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For your PPC version you can also find a graph which goes over a period of a few years demonstrating the general amount of key words being bid on by all 3 websites. You can also rollover the graph to see key words specific to just 2 of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable once you click on the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Compete Web Tracking
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the table you can then add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same way You enter keywords and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that site advertising budget and contact information that is accessible that may subsequently be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word in hundreds of businesses. Users can download the templates in the SpyFu website and then upload into an AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin ongoing tracking that keyword ranking changes and reports back together with domain positions. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the choice to run a one time report or a recurring report.
This Type of analysis that is competitive is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that helps ways for you to acquire an SEO advantage on your competitors. Compete Web Tracking
With the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can view time-of-day traffic segments, and behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, through coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that ad copy technique to some niche market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players on your market ) and which ones they attempted and abandoned (which could be ones for you to avoid out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume as you can see, and you might exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Compete Web Tracking
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of backlink name, keyword, keyword collection, domain, and competitor/domain comparison search results combined with data export. The functionality you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing since our review, which makes it attractive to SMBs.
I find that their tools pretty useful for search that is competitive. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Compete Web Tracking