Intro Compete Web Traffic
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options . Compete Web Traffic
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe results differed between every one of my opponents. Were digital advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I found that after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s only for a single keyword showing SpyFu does the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got the exact same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or may not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Compete Web Traffic
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you can also find a graph which goes back over a span of a couple years showing the general amount of keywords being bid on by all 3 sites. You may also rollover the graph to see key words specific to only 2 of those websites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable when you click the organic tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Compete Web Traffic
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the same manner as a key word search: You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site ad budget and contact information that can then be exported to direct management system or your CRM. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the only and best case in this roundup of SEO-focused PM.
There’s also You start ongoing monitoring that keyword position changes and reports back with domain positions and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words chose up to five opponents’ URLs, then was given the option to run either a report or a monthly report.
This Type of analysis that is competitive is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive data visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help ways to acquire an SEO edge. Compete Web Traffic
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view time-of-day visitors sections, and behavior.
Keyword Ad History
You will be shown by Ad Background, through color bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is fantastic consistent you can look to employ that ad copy technique to a niche market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History History of a particular domain.
This instrument is useful in looking Your competitors (or bigger players on your niche) and which ones they attempted and abandoned (which may be ones for you to prevent from the gate). All this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter search volume, from CPC as you can see, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a search tool. Compete Web Traffic
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of domain name, key word group, backlink, and competitor/domain comparison search results combined with data export. The functionality you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed its pricing since our inspection, which makes it all the more attractive to SMBs.
I find that their tools helpful for competitive research. I do not use Their Keyword Smart Search explained above but the amount of data that They provide (in a simple fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Compete Web Traffic